Friday, October 21, 2005
Herman Miller renames Cella chair to Celle chair
Herman Miller's newest seating innovation, the Cella chair, has been renamed the Celle chair. Still pronounced (sell'a), the Celle chair name focuses on the cellular construction of the chair. Its cellular suspension, a patented system of cells and loops flexes in concert with the body's movements for day-long comfort.
Herman Miller was unable to trademark the name spelled "Cella" and a company, who's name I do not know at the time of this writing, had filed a suit to prevent Herman Miller from using the name. Herman Miller decided to change the name now rather than litigate and potentially have to change the name later.
Celle sounds Italian to me but actually, according to Wikipedia, Celle is a town in Lower Saxony, Germany. Let's hope Herman Miller can protect the "Celle" name.
More info on Herman Miller's Celle chair can be found online at: http://www.bfionline.com/celle/