Tuesday, February 19, 2008

Harvard Business Review Launches HBRGreen.org, a Six-Part Online Discussion About Leadership and the Environment

Featured Leaders Include Herman Miller, Inc., CEO Brian Walker, Writing on the Necessity and Steps of Greening the Supply Chain

Harvard Business Review has launched HBRGreen.org, a 12-week, six-part series of online commentary and discussion that will explore best practices and new thinking in green business strategy. Contributors to the site will include Brian Walker, CEO of Herman Miller, Sir Stuart Rose, CEO of Marks & Spencer, and numerous other business and environmental thought leaders.

HBRGreen will examine how environmental issues are affecting six key business disciplines, including marketing, supply chain management, and finance. Each of the six topic discussions will lead with an essay by a green business strategy expert and include response commentary from featured contributors and from visitors to the site.

In the first discussion of the series, "Don't Bother with the Green Consumer," Steve Bishop, a global lead of Design for Sustainability of IDEO, advises marketers, "Instead of focusing on a green niche, focus on green behaviors that everyone can aspire to."

"Environmental issues aren't a fad. Climate change isn't just an emergency. Like globalization, it is a force that will shape and reshape the business landscape for decades to come," said Harvard Business Review Editor Thomas A. Stewart. "By bringing together the expertise of business leaders, HBR editors, and our community of readers, HBRGreen aims to explore new ideas and best practices so that managers are better positioned to embrace the opportunities and manage the risks of a carbon-constrained world."

On February 6, Brian Walker, CEO of Herman Miller, will lead the second conversation on "Three Steps to a Greener Supply Chain." Future lead contributors will include: Sir Stuart Rose, CEO of Marks & Spencer, Judith Samuelson, executive director of the Aspen Institute's Business and Society Program, Andrew Hoffman, the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan, Nitin Nohria, the Richard P. Chapman Professor of Business Administration at Harvard Business School, and Rakesh Khurana, associate professor of Business Administration at Harvard Business School.

About Harvard Business Review
Harvard Business Review (www.hbr.org) is the leading monthly magazine of management thought and practice, with a worldwide circulation of 246,000. The magazine has 11 international editions, including editions in China, Taiwan, and an English-language South Asian edition published in India. In 2004 and 2006, the magazine was a finalist for the National Magazine Award for General Excellence.

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