Some companies are turning to “superwide” offices, the horizontal equivalent of a Manhattan high rise, to make employees more productive.
In the era of the coffee-shop office, where a bit of countertop can be enough room from which to run a business, some tenants in New York are clamoring for a very different kind of workplace: one that spans a cavernous 100,000 square feet or more.
Call them “superwides,” the horizontal equivalent of the supertall high-rises sprouting across Manhattan. Spreading out on a single story and usually having minimal walls, these offices are luring ad agencies, financial firms and magazine publishers, who say that employees are more productive when they intermingle on the same floor.
But because block-length buildings that can offer this kind of volume are rare, and since new skyscrapers tend to be narrower, the market for superwides has become ultratight, according to brokers, tenants and landlords.
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